Wednesday, 24 January 2018

Innovative marketing through 2 P’s and Disease profiling by Prof. Dr. Ashok Thiakarajan

With an aim to bring together healthcare providers such as doctors, nurses, researchers, hospital management experts etc., and digital marketers alike, Medetalks has organized its fourth annual conference in collaboration with Anvita tours2health and advisories.

This is going to be a great platform to discuss debate and understand various topics such as hospital management, digital marketing, role of technology in healthcare, medico-legal issues and many other topics that matter to healthcare providers and marketing personnel alike.

This is going to be an international event and will be graced by the presence of many prominent speakers.The conference will be held on the 26th of January 2018 in Bangalore at Hotel Lalit Ashok.

Prof. Dr. Ashok Thiakarajan:

Having 30 plus years of experience in the field of hospital management, medico marketing, clinical trials, sales administration and human resources; Prof. Dr. Ashok Thiakarajan is an expert in marketing. His idea of innovative marketing through 2 P’s is path breaking. He will be explaining the 4 P’s of marketing and also throw light on how only the 2 P’s are sufficient for quality marketing.
And having experience in clinical trials it will be extremely beneficial to listen to his speech on disease profiling.

Innovative marketing through 2 P’s:

There are 4 important aspects of marketing or the four P’s as we commonly refer to it, and they are: Price, Place, Promotion and Product.
The marketing communicators need to have a sense of consistency for an endorsement to be of great success and value. It is understood that by using two of the four P’s great bounds in marketing can be achieved.

Disease profiling:

Studying the complex phenomena involving diseases in individuals to provide better outcomes for treatments is disease profiling.
It is very important that this study takes place and it is of greater importance that researchers and funders give more attention to this area of clinical trials.

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